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Prices start as low as $9.95 (plus S&H)

WABA Fun Launches Custom Kits Online

New technology allows you to create and personalize your own building set in seconds

Loveland, Colorado - Aug 24, 2010 - WABA Fun, LLC, a multiple award-winning toy company, announced that it has launched Superstructs™ Custom Kits, an online service for customers to design and personalize their own building sets. Created entirely in-house, the Custom Kits system is the first of its kind to combine award-winning toy designs with user personalization to make the perfect gift for as little as $10.

Superstructs Custom Kits allow users to select from 8 award-winning models and 12 templates to create over 4,000 possible toy designs. The system renders an image of the final kit prior to checkout so customers can quickly see how the set will look when it arrives. WABA Fun builds and ships each kit individually from its facilities in Loveland, Colorado.

WABA Fun said its plans include development of additional templates for the holidays and possibly some new models designed specifically for girls.

"Custom Kits give parents and grandparents and easy-to-use and fun tool to create personalized gifts for their children," said David McCloskey, lead Product Designer and Founder of WABA Fun. "Each kit comes with a step-by-step building guide and is shipped in a sturdy, reclosable box that is perfect to store all the pieces. With Custom Kits, parents can make the perfect gift that's both fun and educational for their child."

Superstructs is a flexible and open-ended building system that allows kids to combine pieces from any set for endless building possibilities. For ages 3+.

About WABA Fun and Superstructs
WABA Fun designs, manufactures and markets a line of construction toys under the Superstructs brand name that incorporates its patent-pending system of interlocking rods, connectors and panels. Award-winning Superstructs sets are available through specialty toy retailers, catalog and online retailers. WABA Fun develops products that inspire imagination and encourage children to be creative with their own playtime. To learn more about these unique tools for creative learning, visit http://www.superstructs.com.