WABA Fun Builds Internationally Adding UK and Canadian Distribution
Erie, Colorado - June 27, 2006 - WABA Fun, LLC has announced today that its award-winning Superstructs building sets will be distributed in the UK by Education Essentials, Ltd. and in Canada by Plasmart, Inc.
These new argreements represent a significant expansion of WABA Fun's international partners and open the door for Superstructs in Europe. Education Essentials Ltd. has built one of Europe's leading toy and educational product selections and, through its sister company Treasure Trove, is well known to Europe's major and specialty toy retailers. Plasmart, Inc. of Ottawa Canada, manufacturer of the award-winning Plasmacar, has signed on to be the exclusive distributor for the Superstructs range in Canada.
"We are thrilled to be expanding internationally with these partners," explains David McCloskey, president/founder of WABA Fun LLC. "The strengths of these distributors reinforce our strategy to build an international brand for our exceptionally fun building sets."
Education Essentials is an importer and distributor of top quality, branded educational products to education suppliers throughout Europe. Education Essentials extensive product range can be viewed on their website at http://www.educationessentials.co.uk
Ottowa-based Plasmart, Inc. imports and distributes toy and educational products throughout Canada. More about Plasmart can be found on their website at http://www.plasmacar.com
About WABA Fun and Superstructs
WABA Fun designs, manufactures and markets a line of construction toys under the Superstructs brand name that incorporates its patent-pending system of interlocking rods, connectors and panels. Award-winning Superstructs sets are available through specialty toy retailers, catalog and online retailers. WABA Fun develops products that inspire imagination and encourage children to be creative with their own playtime. To learn more about these unique tools for creative learning, visit http://www.superstructs.com.